[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mhv.sk\/google-s-dalsimi-reklamami\/#Article","mainEntityOfPage":"https:\/\/www.mhv.sk\/google-s-dalsimi-reklamami\/","headline":"Google s \u010fal\u0161\u00edmi reklamami","name":"Google s \u010fal\u0161\u00edmi reklamami","description":"Vyh\u013ead\u00e1vac\u00ed gigant v utorok ozn\u00e1mil roz\u0161\u00edrenie svojich reklamn\u00fdch nehnute\u013enost\u00ed s cie\u013eom zv\u00fd\u0161i\u0165 v\u00fdnosy z mobiln\u00fdch z\u00e1kazn\u00edkov. Bude zobrazova\u0165 reklamy na domovskej str\u00e1nke aplik\u00e1cie pre mobiln\u00e9 zariadenia na celom svete, zobrazova\u0165 […]","datePublished":"2019-07-25","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.mhv.sk\/author\/#Person","name":"","url":"https:\/\/www.mhv.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mhv.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.mhv.sk\/wp-content\/uploads\/img_a303971_w16655_t1564423080.png","url":"https:\/\/www.mhv.sk\/wp-content\/uploads\/img_a303971_w16655_t1564423080.png","height":0,"width":0},"url":"https:\/\/www.mhv.sk\/google-s-dalsimi-reklamami\/","about":["Web"],"wordCount":378,"articleBody":"Vyh\u013ead\u00e1vac\u00ed gigant v utorok ozn\u00e1mil roz\u0161\u00edrenie svojich reklamn\u00fdch nehnute\u013enost\u00ed s cie\u013eom zv\u00fd\u0161i\u0165 v\u00fdnosy z mobiln\u00fdch z\u00e1kazn\u00edkov. Bude zobrazova\u0165 reklamy na domovskej str\u00e1nke aplik\u00e1cie pre mobiln\u00e9 zariadenia na celom svete, zobrazova\u0165 viac rekl\u00e1m v slu\u017ebe Mapy a umiest\u0148ova\u0165 reklamy s obr\u00e1zkov\u00fdmi gal\u00e9riami do v\u00fdsledkov vyh\u013ead\u00e1vania.\u00a0Zmeny prich\u00e1dzaj\u00fa ako trhan\u00e9 pr\u00edjmy rast promptn\u00e9 ot\u00e1zky od niektor\u00fdch investorov abecedy o tom, \u010di slu\u017eby, ako je Amazon.com Inc a Instagram Facebook Inc je kreslenie online nakupuj\u00facich a zase inzerentov pre\u010d od Google.\u00a0Ved\u00faci pracovn\u00edci spolo\u010dnosti v pondelok informovali novin\u00e1rov, \u017ee najnov\u0161ie funkcie s\u00fa reakciou na spr\u00e1vanie sa pou\u017e\u00edvate\u013eov, nie na hospod\u00e1rsku s\u00fa\u0165a\u017e.\u00a0Spolo\u010dnos\u0165 chce u\u013eah\u010di\u0165 pou\u017e\u00edvate\u013eom objavovanie a n\u00e1kup nov\u00fdch v\u00fdrobkov, preto\u017ee nakupuj\u00fa v spurtoch pri sledovan\u00ed telev\u00edzie alebo poseden\u00ed v k\u00fape\u013eni, povedal Oliver Heckmann, viceprezident pre oblas\u0165 cestovania a nakupovania.\u00a0Akcie abecedy klesli v utorok o 1% na 1 124,86 USD.\u00a0Reklamy na domovskej str\u00e1nke sa zobrazuj\u00fa na z\u00e1klade toho, \u010do spolo\u010dnos\u0165 naz\u00fdva funkciou Discover, informa\u010dn\u00fdm kan\u00e1lom v \u0161t\u00fdle Facebook, ktor\u00fd pou\u017e\u00edvatelia prech\u00e1dzaj\u00fa a zobrazuj\u00fa algoritmicky prisp\u00f4soben\u00fd s\u00fabor odkazov na \u010dl\u00e1nky, vide\u00e1 a \u010fal\u0161\u00ed online obsah.\u00a0Spolo\u010dnos\u0165 v pondelok ozn\u00e1mila, \u017ee reklamy sa bud\u00fa zobrazova\u0165 tam, kde je slu\u017eba Discover dostupn\u00e1, a to aj na jej mobilnej webovej str\u00e1nke, ale v utorok objasnila, \u017ee reklamy sa bud\u00fa zobrazova\u0165 iba v aplik\u00e1cii Google.\u00a0Google testoval reklamy na Discover v minulom roku, ke\u010f povedal, \u017ee viac ako 800 mili\u00f3nov \u013eud\u00ed pou\u017e\u00edva funkciu mesa\u010dne.\u00a0Reklamy gal\u00e9rie s\u00fa s\u00fa\u010das\u0165ou \u00fasilia o zlep\u0161enie vizu\u00e1lneho zobrazovania v\u00fdsledkov vyh\u013ead\u00e1vania. O\u010dak\u00e1va sa, \u017ee reklamy s nieko\u013ek\u00fdmi obr\u00e1zkami z\u00edskaj\u00fa viac kliknut\u00ed, \u010do by mohlo vies\u0165 k tomu, \u017ee sa zobrazia vo viacer\u00fdch v\u00fdsledkoch, uviedli ved\u00faci pracovn\u00edci.\u00a0V Map\u00e1ch sa reklamy zobrazia v odpor\u00fa\u010dan\u00fdch vyh\u013ead\u00e1vac\u00edch dopytoch, na smerovac\u00edch str\u00e1nkach a po\u010das navig\u00e1cie.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Google s \u010fal\u0161\u00edmi reklamami","item":"https:\/\/www.mhv.sk\/google-s-dalsimi-reklamami\/#breadcrumbitem"}]}]