[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mhv.sk\/naucte-sa-oslovit-svoju-cielovu-skupinu-pomocou-weboveho-obsahu\/#Article","mainEntityOfPage":"https:\/\/www.mhv.sk\/naucte-sa-oslovit-svoju-cielovu-skupinu-pomocou-weboveho-obsahu\/","headline":"Nau\u010dte sa oslovi\u0165 svoju cie\u013eov\u00fa skupinu pomocou webov\u00e9ho obsahu","name":"Nau\u010dte sa oslovi\u0165 svoju cie\u013eov\u00fa skupinu pomocou webov\u00e9ho obsahu","description":"Spolo\u010dnos\u0165 Google pon\u00faka viacero online kurzov, s\u00a0r\u00f4znym zameran\u00edm. Jedn\u00fdm z\u00a0nich je aj \u201ePropaguj firmu pomocou obsahu\u201c. Tento kurz zvl\u00e1dnete absolvova\u0165 pribli\u017ene za tri hodinky, v\u00a0pohodl\u00ed domova a\u00a0\u00faplne zadarmo. \u00a0 \u010co […]","datePublished":"2019-02-16","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.mhv.sk\/author\/#Person","name":"","url":"https:\/\/www.mhv.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mhv.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.mhv.sk\/wp-content\/uploads\/img_a299342_w16655_t1555428087.jpg","url":"https:\/\/www.mhv.sk\/wp-content\/uploads\/img_a299342_w16655_t1555428087.jpg","height":0,"width":0},"url":"https:\/\/www.mhv.sk\/naucte-sa-oslovit-svoju-cielovu-skupinu-pomocou-weboveho-obsahu\/","about":["Web"],"wordCount":368,"articleBody":"Spolo\u010dnos\u0165 Google pon\u00faka viacero online kurzov, s\u00a0r\u00f4znym zameran\u00edm. Jedn\u00fdm z\u00a0nich je aj \u201ePropaguj firmu pomocou obsahu\u201c. Tento kurz zvl\u00e1dnete absolvova\u0165 pribli\u017ene za tri hodinky, v\u00a0pohodl\u00ed domova a\u00a0\u00faplne zadarmo.\u00a0\u010co sa nau\u010d\u00edte \u00a0V\u010faka jednotliv\u00fdm modulom, ktor\u00e9 kurz obsahuje, lep\u0161ie pochop\u00edte ako spr\u00e1vne zauja\u0165 a\u00a0oslovi\u0165 svoje publikum pomocou takzvan\u00e9ho obsahov\u00e9ho marketingu. Nezameriava sa teda na reklamu, ale na konkr\u00e9tny obsah va\u0161ej webovej str\u00e1nky.\u00a0Pre koho je ur\u010den\u00fd? \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Kurz je ur\u010den\u00fd pre v\u0161etk\u00fdch, ktor\u00ed sa chc\u00fa zlep\u0161i\u0165 v\u00a0oblasti obsahov\u00e9ho marketingu. Tieto zru\u010dnosti vyu\u017eijete najm\u00e4 vtedy, ke\u010f sa sna\u017e\u00edte pomocou internetu oslovi\u0165 svojich z\u00e1kazn\u00edkov, \u010di fan\u00fa\u0161ikov. Tak napr\u00edklad, ak m\u00e1te webov\u00e9 str\u00e1nku svojej re\u0161taur\u00e1cie, jednotliv\u00e9 \u010dasti kurzu v\u00e1m lep\u0161ie vysvetlia, ako jej obsahom oslovi\u0165 \u010do naj\u0161ir\u0161iu skupinu \u013eud\u00ed. T\u00ed zav\u00edtaj\u00fa na v\u00e1\u0161 web, \u010do pre v\u00e1s znamen\u00e1 reklamu, respekt\u00edve potencion\u00e1lnych z\u00e1kazn\u00edkov. to ist\u00e9 plat\u00ed aj v\u00a0pr\u00edpade, \u017ee prev\u00e1dzkujete internetov\u00fd obchod, fan\u00fa\u0161ikovsk\u00fa str\u00e1nku na facebooku, alebo in\u00fdch soci\u00e1lnych m\u00e9di\u00e1ch, ale taktie\u017e vtedy, ke\u010f sa o\u00a0tejto t\u00e9me iba chcete dozvedie\u0165 viac.\u00a0\u010co v\u00e1s \u010dak\u00e1 \u00a0Na za\u010diatok je potrebn\u00e9 vykona\u0165 bezplatn\u00fa registr\u00e1ciu. N\u00e1sledne budete ma\u0165 pr\u00edstup k\u00a0jednotliv\u00fdm modulom kurzu. Prv\u00e9 dva z\u00a0nich s\u00fa zameran\u00e9 na lep\u0161ie pochopenie soci\u00e1lnych m\u00e9di\u00ed, v\u00a0tre\u0165om preniknete hlb\u0161ie do problematiky vide\u00ed, teda ako m\u00f4\u017eete pomocou tejto formy oslovi\u0165 \u0161irok\u00e9 publikum. V\u00a0poslednom module sa dozviete v\u0161eobecn\u00e9 inform\u00e1cie o\u00a0obsahovom marketingu.\u00a0Certifik\u00e1t v\u00e1m d\u00e1 vy\u0161\u0161ie \u0161ance pri uplatnen\u00ed na trhu \u00a0Na konci kurzu v\u00e1s \u010dak\u00e1 kv\u00edz. Po jeho spr\u00e1vnom vyplnen\u00ed z\u00edskate od spolo\u010dnosti certifik\u00e1t. ten ude\u013euje certifikovan\u00e1 spolo\u010dnos\u0165 Internet Advertising Bureau (IAB). Certifik\u00e1t m\u00f4\u017eete vyu\u017ei\u0165 viacer\u00fdmi sp\u00f4sobmi. V\u00a0prvom rade ho m\u00f4\u017eete ofici\u00e1lne uv\u00e1dza\u0165 vo svojom \u017eivotopise. Okrem toho je pre v\u00e1s plusom pri priamej komunik\u00e1cii so z\u00e1kazn\u00edkmi.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nau\u010dte sa oslovi\u0165 svoju cie\u013eov\u00fa skupinu pomocou webov\u00e9ho obsahu","item":"https:\/\/www.mhv.sk\/naucte-sa-oslovit-svoju-cielovu-skupinu-pomocou-weboveho-obsahu\/#breadcrumbitem"}]}]